Privacy Policy

Last updated: 17 July 2026

At Modarine (“we”, “us”, “our”), we are committed to protecting your personal information. This policy explains how we collect, use, store, and share your information when you visit our website, create an account, place an order, or contact us.

We are established in the United Kingdom, so this policy is intended to meet the transparency requirements of UK data protection law, including the UK GDPR and the Data Protection Act 2018. Because we sell to customers in the United States, it also explains the rights available to U.S. residents under applicable state privacy laws.

Who We Are

Modarine is responsible for your personal information (the “data controller”).

Company name: Meridian Fulfilment System Limited
Company number: 17352468
Trading name: Modarine
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (this is not a return address)
Email: contact@modarine.com
Contact form: https://modarine.com/pages/contact

What Information We Collect

We collect personal information either directly from you, or automatically when you use our website.

Information you provide may include:

Name
Email address
Phone number
Delivery address and billing address
Order details and purchase history
Communications with us (including emails, contact form messages, and chatbot conversations)
Any information you choose to provide when contacting us

Information collected automatically may include:

IP address and general location (derived from IP)
Device and browser information
Pages viewed and actions taken on our site
Cookie and similar technology data (see Cookies section)

Why We Use Your Information

We use your personal information to:

Process orders, take payment, and deliver purchases
Send order confirmations, delivery updates, and service messages
Provide customer care and handle returns, refunds, and complaints
Prevent fraud and protect our website and customers
Improve our website, products, and customer experience
Send marketing communications where permitted (see Marketing section)
Meet legal and regulatory obligations (including accounting and tax requirements)

Lawful Bases for Processing

We only process personal information where we have a lawful basis to do so, including:

Contract: where processing is needed to fulfill your order or provide services you request
Legal obligation: where we must keep records or comply with the law
Legitimate interests: where processing is necessary for our legitimate interests (such as improving our services, preventing fraud, and securing our website), provided those interests are not overridden by your rights
Consent: where you have given clear permission (for example, certain marketing and non-essential cookies)

Where we rely on consent, you can withdraw it at any time, and it is free to do so:

Marketing emails: click the “unsubscribe” link at the bottom of any marketing email we send you.
Cookies and tracking: use the cookie banner or the “Cookies” link in our website footer to change your preferences.
Sale or sharing of personal information: use our Your Privacy Choices page.
Anything else: email us at contact@modarine.com and we will action your request.

Withdrawing consent does not affect processing carried out before you withdrew it, and does not affect processing we carry out on another lawful basis (for example, keeping records of an order we have already fulfilled).

Who We Share Your Information With

We share your personal information only where necessary to operate our store and deliver services. This may include:

E-commerce platform and website hosting providers
Payment processors (we do not store full card details)
Courier and delivery partners
Returns and customer care service providers
Email and marketing platforms (only where you opt in or where permitted)
Analytics and performance providers
Fraud prevention and security providers
Professional advisers (such as accountants, auditors, or legal advisers), where needed
Regulators and authorities, where required by law

We require service providers to handle personal information securely and only for the purposes we specify.

International Transfers

Some of our service providers may process personal information outside the United Kingdom. Where international transfers take place, we use appropriate safeguards required under UK data protection law, such as adequacy regulations or approved contractual protections.

Cookies

Cookies and similar technologies help our website function and improve your experience.

We use:

Essential cookies, which are required for the website to function (for example, basket and checkout)
Analytics cookies, to understand how our website is used
Preference cookies, to remember your settings
Marketing cookies, to support advertising and marketing (where applicable)

Where required, we will ask for your consent before placing non-essential cookies. You can manage cookie preferences through our cookie settings (if available) and through your browser controls. Disabling certain cookies may affect site functionality.

Marketing Communications

If you opt in, we may send marketing emails about products, offers, or updates. You can unsubscribe at any time using the unsubscribe option in our emails or by contacting us at contact@modarine.com or using our contact form.

We do not sell your personal information.

Data Security

We apply appropriate technical and organizational measures designed to protect personal information from loss, misuse, unauthorized access, alteration, or disclosure. No method of transmission or storage is completely secure, but we take reasonable steps to protect the information we hold.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purposes described in this policy, including legal, accounting, and reporting requirements.

Typical retention periods may include:

Order and transaction records: kept for up to 6 years, to meet the accounting and tax record-keeping obligations that apply to us as a company registered in England and Wales
Account information: retained while your account remains active (and for a reasonable period afterwards where needed)
Customer care communications: retained for as long as necessary to deal with your query and maintain records
Marketing data: retained until you unsubscribe or ask us to remove you from marketing
Analytics data: retained in line with our analytics settings and generally in aggregated or pseudonymized form where possible

Your Rights

Under UK data protection law, you may have rights including:

The right to be informed about how your information is used
The right of access to your personal information
The right to correct inaccurate or incomplete information
The right to request deletion in certain circumstances
The right to restrict processing in certain circumstances
The right to object to processing in certain circumstances (including marketing)
The right to data portability in certain circumstances
The right to withdraw consent at any time where processing is based on consent
The right to lodge a complaint with the Information Commissioner’s Office (ICO)

To make a request, contact us at contact@modarine.com or use our contact form. We may need to verify your identity before responding.

Your Rights if You Are in the United States

Because we sell to customers in the United States, residents of certain states have additional rights under state privacy laws, including the California Consumer Privacy Act (as amended by the CPRA) and comparable laws in Colorado, Connecticut, Virginia and other states. Depending on where you live, these may include:

The right to know what personal information we collect and how we use it
The right to access a copy of your personal information
The right to request deletion of your personal information
The right to correct inaccurate personal information
The right to opt out of the sale or sharing of your personal information, and of targeted advertising
The right not to be discriminated against for exercising these rights

To exercise the opt-out right, visit our Your Privacy Choices page. We also honor Global Privacy Control (GPC) signals sent by your browser. For any other request, email us at contact@modarine.com. We may need to verify your identity before responding.

Children’s Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will take effect when published on this page.